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That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.

Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.

Online dating services also differ widely in their revenue streams.x Continuing to browse implies that you agree to the use of cookies to measure usage statistics, to provide you with services and offers tailored to your interests, and to enable interactive social platform features including share buttons and content uploading.Find out more To read more about our Dating Safety Tips click here. Read more…Welcome to Dating Direct.com, a fun and sociable place to meet new people you’d like to go out with.Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.In 2008, a variation of the online dating model emerged in the form of introduction sites, where members have to search and contact other members, who introduce them to other members whom they deem compatible.

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